5 reasons to stick with BlackBerry, and 5 reasons to bail - hillwashis
BlackBerry customers are at a hamlet: Either stick with BlackBerry or switch to some other smartphone weapons platform.If you're still using a BlackBerry, then you've probably grown displeased observance the smartphone world pass you past. However, the virgin BlackBerry 10 OS is here, and the Blackberry bush Z10 is selling fairly well out of the gate.
Get me be clear; I'm non tilt whether masses in the marketplace for a spic-and-span smartphone should consider a Blackberry bush Z10 over, say, an iPhone 5 or Samsung Galax SIII. That's certainly a debate worth having, but I'm focusing specifically on whether existing Blackberry bush customers should outride the course. If you're on the fence, here are arguments both in favor of of and against staying true-blue to BlackBerry.
Reasons to stay the of course
1. Residuum
Businesses that either provide BlackBerry smartphones, OR that set aside workers to use their own smartphones finished a BYOD ("bring your own device") policy, need to be able to protect company data. Thankfully, BB10 includes a feature named Balance, which segregates personal apps and data from business apps and data.
Equalizer protects ship's company apps and information from being accessed away personal apps happening managed devices. It prevents business information from existence copied and pasted into personal apps operating theatre email messages, and enables IT admins to ensure business data stays separate and sure. The apps and data allay appear together seamlessly, though, so the user doesn't need to atomic number 4 concerned with which is which, or switch back and forward between business and personal apps.
2. Peek-a-boo
The Peep feature in BlackBerry 10 allows you to concealed a peek at your latest notifications and messages without really shift apps or exiting the current app you'ray using.Peek will help users work more efficiently and be more productive with the device. Smartphones are overladen with apps and data, so whatever feature film that makes it easier to voyage among them and get things done is welcome.
3. Progressive typing
One of the shaping characteristics of a BlackBerry smartphone has always been its natural QWERTY keyboard. Apple's iPhone and the vast majority of Android smartphones, withal, rely strictly on a touchscreen display.
With the Z10, BlackBerry also embraces touch screen input, but Blackberry bush has developed a alone visceral typing applied science that BlackBerry fans will probably appreciate. As Genus Melissa Perenson reviewed the BlackBerry Z10, "This keyboard essentially eliminates the need for acronyms and text-verbalise such as "OTW," "BRB," and "OMG," as typing full words takes much less time."And, she continues, i t will still choose some "coordination and motor memory to substitution between tapping letters, swiping upwardl, and occasionally writhing your thumb to see the words it's suggesting." Just the technology should help Blackberry bush loyalists changeover from a physical keyboard.
4. Parity, finally
BlackBerry 10 has been a long time coming, and BlackBerry has struggled to keep up or offer anything compelling in recent years.The company has managed to taking into custody up, more or fewer, with its new OS and ironware.
The Z10 is a fairly standard touchscreen smartphone, offering a 1.5GHz duple-core C.P.U. with 2GB of Drive and 16GB of internal entrepot. It has GPS, NFC, and all of the features one expects in a leading smartphone.This doesn't put up the bar, per atomic number 34, merely BlackBerry fans tush at least feel little envy all over friends and coworkers with iPhones and Android handsets.
5. BlackBerry infrastructure
From a business perspective, companies already invested in BlackBerry infrastructure bear incentive to nonplus with the platform. It offers more control and manageability for the society than competing smartphones do.
BlackBerry 10 is completely new, though, and it derriere't be managed using legacy BES (Blackberry bush Enterprise Server) implementations. However, Blackberry bush has gone to heavy lengths to provide new tools to help bridge over the gap and make it as painless as possible for customers to navigate the conversion, and simultaneously manage some new and legacy BlackBerry devices.
Although the new BlackBerry OS and smartphone aren'tnecessarily groundbreaking, BlackBerry has done an admirable job of developing innovative features and building a mobile Oculus sinister and smartphone device that are on a par with contende platforms. This may not win many new customers for BlackBerry, but it's a compelling argue for existing customers to stick with what they know.
Next varlet: That's non good? 5 reasons to forget about BlackBerry…
Reasons to defect
But then, maybe you've had enough of protruding with BlackBerry atomic number 3 information technologystruggles to reinvent itself. Th e relevance of its smartphone platform has plummeted in recent years, as RIM was too arrogant to accredit the challenges posed by iOS and Android. There's a great deal to comparable about the new BlackBerry 10 and Z10 handset, but it's all to a fault little, overly late. Here's why you should drop the brand:
1. Lack of apps
Blackberry bush has gone to great lengths to ascertain a reasonable inventory of apps for its new platform. It paid a bounty to developers equally an incentive, which has mostly worked; BB10 had tens of thousands of apps at launch.Compared to the hundreds of thousands of apps available for iOS and Android, though, this is a drop by the bucket. Granted, the total number of apps is not very relevant as long as key apps are ready. Users require apps like Facebook, Netflix, and Kindle to be available—withal for BlackBerry 10, they're not.
2. Technical difficulties
Reliableness is important for any mobile service, only it's particularly crucial for a smartphone used for business productivity. If the service goes down, business shuts toss off—and that's simply unendurable.Zero service is perfect, only RIM/Blackberry bush has had more than its fair partake in of outages concluded the past duo geezerhood. Hopefully outages South Korean won't be regular events heartwarming forward, but the credibility has been tarnished. Only time will tell.
3. Consumerization
BlackBerry rose to dominance at one time that IT admins were smooth dictating engineering choices. Now, users take much more voice in the decision process, or simply vex choose their own device. If shoppers at Best Buy won't choose a BlackBerry Z10 over an iPhone 5 or a Samsung Extragalactic nebula SIII, BlackBerry is in trouble.
Case in point: While the traditional Blackberry bush audience might be the right fit for the services provided by DisclosureNet, a cloud-based service for viewing and analyzing corporate financials and other disclosure documents. Nonetheless, the company is pickings a wait-and-see glide slope to underdeveloped a BB10 app. I radius with Mihnea Galeteanu, product director forDisclosureNet, who isn't sure-footed that BlackBerry posterior capture the attention of consumers. He believes that because of the BYOD and "consumerization" trends, it will constitute difficult for BlackBerry to gain adhesive friction without consumer postulate.
As the DisclosureNet quandary illustrates, on that point's also a spot of chicken-and-egg syndrome mired. Consumers may opt against Blackberry bush referable a lack of key apps, and the developers are little likely to produce apps for the political program due to a miss of demand. It's a recipe for disaster.
4. A sinking ship
I don't know if Blackberry bush wish disappear completely, but it's not going to rebound. Scraping divorced-digit market share to have fourth place behind iOS, Android, and Windows Phone doesn't exactly impregnate confidence.
There have been suggestions that BlackBerry could shift gears and license the OS to past vendors—but at this point I'm not sure any vendors would bother. And there's been talk of BlackBerry being acquired in whole or in part. If your troupe relies on Blackberry bush, this is a blast to choose a new path on your own terms, rather than waiting for the keep company to cave in on itself.
5. BlackBerry Fusion
Matchless of the best reasons to go transitioning off of BlackBerry is that BlackBerry has made the serve easy. BlackBerry Fusion lets you manage iOS and Android devices using your existing infrastructure. Thanks to BlackBerry Fusion, you can test out both iOS and Android without having to institutionalize upfront, and you can transmigrate to a new platform (or platforms) over time.
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Tony is principal psychoanalyst with the Bradley Strategy Group, providing analysis and insight on technical school trends. He is a prolific writer on a roam of technology topics, has authored a number of books, and is a frequent utterer at industry events.
Source: https://www.pcworld.com/article/456783/5-reasons-to-stick-with-blackberry-and-5-reasons-to-bail.html
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